Wolfpack's Transformation of MBeauty's Marketing with Engaging Animated Videos
and Multilingual Campaigns
CASE STUDY
About MBeauty
MBeauty, a renowned Korean company with a growing presence in the Middle East, sought to expand its reach through a comprehensive advertising campaign on various social media platforms and television channels. Wolfpack, a leading service provider, developed an animated video and a range of assets, including posters, to effectively market MBeauty’s beauty care product. The animated video was created in three languages—English, Arabic, and Malayalam—to capture the attention of a diverse audience.
INDUSTRY
BEAUTY
BUSINESS TYPE
ENTERPRISE
LOCATION
KIngdom of Saudi Arabia
PLATFORM
MARKETING
DURATION
10 DAYS
SERVICES
SOCIAL MARKETING
PROBLEM STATEMENT
Captivating MBeauty's Brand Reach and Engagement to Drive Business Growth
MBeauty faced the challenge of capturing the attention of potential customers across various platforms. They sought an engaging animated video that could effectively communicate the essence of their beauty care product. Additionally, marketing materials were needed for social media platforms and television channels, enabling MBeauty to reach their target audience effectively.
SOLUTION
Empowering MBeauty's Beauty Care Product with compelling Visuals
In a testament to the trust placed in Wolfpack, MBeauty, a renowned beauty brand with a substantial user base, entrusted them with the creation of a 10-second video. This collaboration highlights the confidence MBeauty had in Wolfpack’s ability to effectively engage a larger audience. By delivering outstanding results, Wolfpack solidified their position as a trusted partner for brands seeking impactful marketing solutions.
To ensure maximum reach, Wolfpack took on the challenge of creating the animated video in three languages—English, Arabic, and Malayalam. Meticulous translation and cultural adaptation were employed to convey the brand message accurately to diverse audiences. This strategic approach allowed MBeauty to tap into new markets and connect with potential customers on a global scale.
In addition to the animated video, Wolfpack provided a comprehensive range of marketing assets, including visually stunning posters and tailored promotional materials. These assets were carefully designed to align with MBeauty’s brand identity while capturing attention and generating buzz across various social media platforms and television channels.
CLIENT SAYS
Throughout the collaboration, Wolfpack's team was always available and responsive. They promptly addressed any questions or concerns I had, providing regular updates and involving me in the decision-making process.
MOHAMMED NISSAR, MBEAUTY COSMETICS
CHALLENGES
Multilingual Narrative Mastery
Developing captivating content in English, Arabic, and Malayalam required meticulous translation and cultural adaptation to ensure that the essence of the brand and its message resonated with diverse audiences.
Platform-Specific Adaptation
Adapting marketing assets to adhere to the unique specifications of different social media platforms and television channels presented a challenge in terms of layout, format, and optimizing content for maximum impact and engagement.
Visual Essence Transference
Effectively conveying the unique essence of MBeauty’s beauty care product through visuals demanded a deep understanding of the brand and its target audience, ensuring that the visuals communicated the desired message accurately.